Up, up, up!

So today during the final rap up of my urban planning class there was some discussion of how rising gas prices were finally beginning to promote more biking. In response, the guy sitting in front of me (a priest at the local church of bike)exclaims, "Up, up, up!" So I declared that this would be our new slogan. Partly I feel bad, because rising gas prices hit low income families the hardest, but I can't help thinking that people won't get out of their SUVs and support alternative transportation unless gas prices keep going up.